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This privacy policy sets out how The Smile Suite uses and protects any information that you provide when you use this website:


The practice is committed to complying with the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines outlined by the Information Commissioner’s Office (ICO), as well as professional standards and requirements.


It is important for you to be fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


The person responsible for Data Protection is Dr Fawzia Walji.


Data We Collect

The information we collect via our website includes:

  • questions, enquiries or comments you leave, including your email address if you send an email to

  • details you may enter to allow you to access our services, e.g. name, contact number and email address

  • your IP address and details regarding which web browser version you used

  • information on how you use our website and services, using cookies and page tagging techniques

  • your preferences in receiving marketing materials from us and your communication preferences.


Using Your Information


We may use your personal information for the following reasons:


  • to register you as a new patient

  • for basis of communications, such as responses to enquiries, customer feedback requests and notifications of any changes to services

  • for administration concerning the business and website, including troubleshooting, data analysis and system maintenance

  • to inform you of website content and service information that may be of interest to you

  • for data analysis to improve our website, products, services, marketing and client experiences.


We will never pass your personal details on to a third party, unless we have a contract for them to process data on our behalf and will otherwise keep it confidential.

For marketing purposes, we will get your opt-in consent before we share your personal data with any other company. You have the right to withdraw consent for marketing at any time by following the opt-out links or contacting us at


Your Rights


You have rights under data protection laws in relation to your personal data. These include the right to:

  • be informed on its use

  • request access to your personal data

  • request the correction of your personal data

  • request the erasure of your personal data

  • object to the processing of your personal data

  • request a restriction to the processing of your personal data

  • withdraw consent regarding its storage and use.

If you wish to exercise any of the rights set out above, please contact us at

Further details of these rights can be found on the Information Commissioner's website.


Data Security


We implement measures to prevent your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Furthermore, we restrict access to your personal data to a strictly business-related, need-to-know basis. In addition, employees, agents, contractors and other third parties with access to data are subject to a duty of confidentiality.


Disclosing your Information


If a change occurs within our business, then the new owners may use your personal data in the same way as set out in this privacy notice. Any third parties will respect the security of your personal data in conjunction with the law.

Our third-party service providers must not use your personal data for their own purposes and we only allow them to process your personal data for specific purposes and in accordance with our instructions.

We may be required to pass on your personal information if we have a legal obligation to do so, or if we must enforce or apply our terms of use and other agreements. This includes exchanging information with the government for legal reasons.


Cookie Notice


A cookie is a small text file, stored by your web browser, on your computer or mobile device. Some cookies are essential for websites to work and help us provide you with relevant information.

Cookies can enable your device to remember useful information, such as visited pages and logging in options for the next time you visit the site. They also allow us to recognise your computer (but not specifically who is using it), when you access our site, and to improve the usability and performance of our website.

By using our website, you are consenting to our use of cookies in accordance with this cookie’s notice.  Please note, most web browsers allow some control to restrict or block cookies through the browser settings, if you prefer. However, be aware that if you disable cookies, you may find this affects your ability to use certain parts of our website or services.


Links to Other Websites


Our website contains links to third party websites. Please note, our privacy policy only applies to this website and does not cover other websites that we link to. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Further Information


Please contact the practice for any comments or enquiries at, or call 0115 697 577, or write to us or visit the practice at The Smile Suite, 76 Pavior Road, Nottingham, NG5 5UF.


If you are unhappy with our response or if you need any advice, you can contact the Information Commissioner's Office (ICO) on 0303 123 1113. The ICO can investigate your claim and take action against anyone who has misused personal data. You can also visit their website for further information at

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